The Reason Why

Increasing gasoline prices and road tax make the transport of beverages less profitable. By concentrating the beverage to a postmix-syrup only one sixth or much less of the weight needs to be transported.

The user can keep a higher stock and order less often, which enables a direkt relation between producer and consumer. Conventional beverage-logistics bases on 5 steps, concentrate-producer, bottler, distributor, wholesaler and customer. The last in the row has to pay for it all.

Refunds on bottles and cans causes double expenses in logistics.

Finally you pay for so many things but the content.

Buying a postmix-syrup means you only pay for what you really need.